The Groove Merchants at SouthSide 313 Dubbed Official First Friday Afterparty
The party will continue this Friday night, even after the official Lehigh Valley Underground First Friday Concert Series festivities end — and we have The Groove Merchants to thank for that.
The soulful and dynamic five-piece will be performing at SouthSide 313 beginning at 9 p.m. this Friday, September 1, meaning that the bash — christened by the band as “Funky Friday” — will be well underway by the time The Beautiful Distortion wraps up at Godfrey Daniels around 10 p.m. The band told us on Facebook that they’re willing to make Funky Friday the official First Friday Afterparty. Seeing as we’ll be fresh off of an epic First Friday experience, we couldn’t be more excited, and we’ll be sure to arrive with our dancing shoes on.
In case you want a preview of the fun to come, check out our review of The Groove Merchants’ latest album, “Take It,” and give it a listen below!