We are fewer than two weeks until Musikfest gets underway in Bethlehem on Friday, August 4. This is one of the more opinionated times of the year on our music scene; folks will take to social media to express their opinions on the matter in a polarizing manner that is second only, perhaps, to the period surrounding the Lehigh Valley Music Awards every March.
Today, Lehigh Valley Underground is thrilled to announce an official partnership with the Greater Lehigh Valley Music Association (GLVMA).
The GLVMA is a non-profit 501(c)3 arts organization which, according to its official Facebook page, “believes that artistic expression and the creative process are positive and desirable contributions to our diverse culture.” The organization is responsible for many local programs and initiatives, including the annual Lehigh Valley Music Awards, as well as a scholarship program for young students in the arts.
“The Greater Lehigh Valley Music Association and its volunteers continue to work for the betterment of the entire music community in eastern Pennsylvania,” said Gerard Longo, Founder and Editor-in-Chief of Lehigh Valley Underground. “This mission is similar to that of Lehigh Valley Underground, and I am ecstatic that our organizations will work together to create more opportunities for all local artists.”
The first instance of this will be at the Lehigh Valley Music Awards Rock Showcase, occurring at Musikfest’s Plaza Tropical stage on Sunday, August 7 from 8-11 p.m. Lehigh Valley Underground is an official media sponsor of the event, which will showcase bands including Social Call, The Cherrybombs, Doubting Thoma$, and Another Day Dawns.
Lehigh Valley Underground also plans to participate as a media sponsor in the GLVMA’s Third Annual Arts on the Move event, taking place at South Bethlehem’s Touchstone Theatre on Saturday, November 12 at 6 p.m. The event will feature local artists including Triple G, Project 3², Jordyn Kenzie, and Erin Kelly, as well as an auction of unique musical instruments to benefit the GLVMA’s scholarship fund.